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As the holiday season approaches, there’s no better time to express appreciation for those who make your business thrive—clients, customers, and your team. A 12-day gratitude challenge is a meaningful way to show appreciation and strengthen connections. Here are some simple yet impactful ways to engage in this challenge and spread a little extra holiday joy.
Handwritten Notes or Cards Take a few minutes each day to write a short, personalized thank-you note to a client, customer, or team member. This simple, heartfelt gesture is rare in a digital world, making it more likely to stand out.
Personalized Gifts or Gift Cards Do a little research on social media to learn what other interests your customers or employees have. Then procure gifts that specifically align with their hobbies and passions outside of work. If you can’t find anything appropriate, offer a service credit they an use with your business. Taking the time to do that extra research can really have an impact on your relationship and make your gift more meaningful.
Social Media Spotlights Each day, highlight a client, customer, or team member on social media. Share what you value about them and the positive impact they’ve had on your business. Not only does this publicly honor them, but it also strengthens your brand’s connection with its community. And don’t forget your vendors! It’s the perfect way to show gratitude to them. Tag their business and help them grow through visibility and firsthand referral.
Thank-You Phone Calls Designate a few minutes daily to call a valued customer or client to express your appreciation. It’s a small effort that can make a big difference, letting them know they’re more than just a number to your business.
Exclusive Discounts or Special Offers Consider offering a special discount or promotion as a thank-you to your customers. This could be a "Gratitude Discount" or exclusive holiday offer that rewards their loyalty.
Internal Team Recognition The holiday season is also the perfect time to recognize your team. Daily shout-outs, small rewards, or highlighting achievements in a team email can keep employees feel engaged and appreciated. Take it one step further by challenging your team to recognize each other. Peer to peer gratitude is powerful!
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