The Formula for Success: Visibility + Credibility = Profitability
Every entrepreneur who steps out of the typical 9-5 has the same fear buried in the back of their mind: fear of failure. Some hide it well, and others worry about it to a lesser degree, but an inability to succeed is a very real possibility for anyone working for themselves. While there’s no ‘secret sauce’ to succeeding as an entrepreneur, franchisees with Real Property Management have taken a very simple equation and made it a mantra for success:
Visibility + Credibility = Profitability
Through a combination of stellar franchise support and the hard work of every franchisee, RPM offices are successful across the country by incorporating these three simple, but very powerful, words into their daily work.
To be successful, you need to be seen. Opportunity doesn’t seek you out; rather, it presents itself when you’ve put yourself out into the world and are prepared to grab hold of it. Social media (especially video) posting, blog writing, presentation/education sessions, networking events – all of these tools (and more) are employed by RPM franchisees to connect powerfully with their ideal owner/investor clients, and attract amazing tenants to the properties they manage. A national brand, the Real Property Management name carries significance and weight, recognized across the country – a key component of visibility, as so many investors’ portfolios span across Canada. Sales is a contact sport, and the more visible you are, the more contacts you’re going to generate. To ensure you’re capitalizing on the quality of your contacts, and not just the quantity, the second piece of the equation comes into play.
For all the benefits being seen offers, people want to do business with those they know and trust. The power of credibility cannot be understated, as reputation carries significant weight and encourages the most powerful form of marketing: word of mouth referrals. Positioning yourself as an expert in your field is not easy, but RPM assists its franchisees in a significant way, offering ongoing support, advising, and learning to ensure you build trust in a consistent way with your investors and tenants. The very same tools utilized in creating visibility for you and your franchise build your credibility and position you as a trusted advisor in the property management industry.
The most appealing of the three terms, your profitability is exponentially increased by focusing on the first two elements. Becoming seen and trusted in your community as the leading property management organization invites more investors, and ultimately greater profit, to you. But the profitability aspect doesn’t focus only on the volume of potential investor leads you generate. RPM has a wealth of systems, processes, vendor relationships, and programs which franchisees lean on to minimize their cost and maximize their value. If that isn’t a win for everyone, I’m not sure what is!
The formula itself may be simple, but the power and potential it unlocks is tremendous. Are you ready to capitalize on the edge Real Property Management offers? Contact us today to learn more! Fill in our quick contact form and our franchise success team will each out to you.